1%
2026 year
Services
Industries
Frogect — an IT agency from Hamburg that specializes in custom software development, web systems, CRM/ERP, automation, and AI integration. Their clients are medium and large businesses in Germany that need a digital partnership, not just a contractor for a project. The team came to us without a visual identity. No logo, no branding — just a strong product and expertise. The task was clear: to enter the German market and convey reliability, modernity, and technical depth from the very first interaction. In the B2B segment, identity is the first filter of trust even before a conversation with a manager.
A blank visual foundation. Just a name, the team's expertise, and the ambition to enter the German market.
A logo, a system, and guidelines — in 4 weeks. Before the website launch, client presentations, and initial negotiations.
Process
Audience and Market
The target audience for Frogect includes IT directors, operations managers, and owners of medium-sized businesses in Germany. These are decision-makers who base their partnership choices on trust. The first impression is formed before the call — through the website, the business card, and how the logo looks in the email signature.
The competitive landscape is divided into two camps: large German IT integrators with heavy corporate branding and small agencies with faceless minimalism. Frogect needed to occupy a third position — technically rigorous, yet vibrant. A partner, not a contractor.
Carriers
